Monday, November 16, 2015

Indie Ville TV #70 Jenni Alpert: “Until Then"

Written by -K.L.Graham


Jenni Alpert is a fabulous singer songwriter. Travelling around the globe performing, and recording as she goes Jenni lets her sultry sound do the talking.  In describing her sound Jenni says “I am a singer songwriter. Soul, folk, jazz, pop, and world music are all undercurrents of influence, so: Soul-Americana singer- songwriter may be a fitting description for today. But really, to me it's just music - and I hope "Does this make me feel?" Is more the defining point.”

“Does this make me feel?” is a question she answers not only with her music, but with her life story.
Adopted at the age of four, Jenni spent her beginning moments in foster homes, a journey that helped
prepare her for a life as a travelling musician.  Ms. Alpert has self-funded her world tour, an
accomplishment she is very proud of.

“I tour regardless of security because I truly believe that music effects the brain, stimulates, heals, evokes change, and connects people and to me that these are some of the greatest reasons to perform music and valuable purposes to fulfill. If people feel something when I sing and that feeling and thought does something better for their life, my purpose has been met.”

Her purpose with songs like “Heaven” and her work on “Until Then” is clear, to find and spread love with her music.

What is so wonderful about Ms. Alpert’s work, along with her new music, and European tour, which she is currently on now, has been her fearlessness state side and abroad with her many different avenues of production, performance, and pressed records.

One of Jenni’s albums “Shining Light,” was released by Cappuccino Records in Italy on vinyl.  Vinyl has made a huge comeback with collectible records, and record players being coveted by thrifters, music lovers, and shoppers around the globe.

When asked what the pros and cons were to putting out a vinyl record, Jenni says “I haven't found a con about offering an album pressed to vinyl yet. Even people who don't have record players come up after shows and request one. That's pretty cool.”

Not only has been brave with her physical recordings, Jenni has also been featured live on Sirius’s
coffeehouse XM Radio which will be released later in November.  She also was part of a PBS live
recording at the famous Sun Studios.

“Recording at Sun Studios in Memphis was a real mark in the development of my musical journey and recording experiences because it was in that studio where we were reminded that the live, bare, and raw in the moment could leave a certain kind of sonic mark - honest and true with no molding to do.”

Her live performances and subsequent recordings are such a hit because of her jazzy appeal, her talent, and of course her degree from UCLA’s Ethnomusicology Department doesn’t hurt her musical street cred either. From humble beginnings to world renowned singer songwriter, it’s clear that Jenni Alpert has the world at her feet.

To hear “Until Then” released by S Curve records and recorded with Guthrie Trapp “live in one take” from Nashville TN, you can stream the album here: https://m.soundcloud.com/jennialpert/sets/until-
then and find more about Jenni, her music, and her talented team members throughout her career at
www.jennialpert.com.

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